Veginsights is a regular market insights publication for the vegetable industry, produced as part of the Consumers & Markets sub-program of the Vegetable Industry Development Program.  It intends to provide participants in the industry with insights into the trading dynamics and influences in each relevant period.

It includes coverage of:

• Retailer vegetable promotional activity
• Demand influence between salad components and soft-cooked vegetables
• Shopper behavior patterns and insights
• Capital city market weather profiles
• News and other insights relevant to the vegetables supply chain from global news sources

The information explaining market trends relevant to the vegetable sector have been designed into a range of information packages which are accessible by industry participants:

• Weekly Market Variables: a headline summary of the primary market variables that are impacting on the vegetable market in the last week. This information is placed on the AUSVEG website www.ausveg.com.au
• Veginsights monthly: a 6-8 page newsletter that quantifies vegetable sales, summarises major market activity, global and local news and innovations of relevance, and includes a detailed vegetable category profile for a different vegetable product each month.
• Veginsights Quarterly Market Report: consolidates all available market data into a series of tracking variables and profiles buyer behaviour and household vegetable consumption patterns for a defined set of household segments. This output also provides insights into a selected market or vegetable consumer issue.
• A set of Vegetable Case Studies that are available to groups and individual growers to use as learning tools that convey how the vegetable market works.
  

Due to the low level of information that has been available to the vegetable sector in the past, it is assumed that some of the primary audience may benefit from guidance on how to use market information. The conclusions and implications that are contained in the various reports and newsletters have been designed to be understood by those who are developing the capabilities to use market information in their business operations.

The structure of the analysis provided in the information is based on:

• Our product category structure 

• Hard-cooked vegetables (eg. potatoes, pumpkins, carrots)
• Soft-cooked vegetables (eg. broccoli, beans, cabbage, cauliflower, mushrooms, zucchini)
• Salad components (eg. tomatoes, lettuce, capsicum, celery, cucumber)
• Seasonings (eg. garlic, onion, chilli, herbs, ginger)

• Our distribution channel structure – sub-channels within the retail and food service markets
• Our household segments which adhere to those used in the Mealpulse consumer panel and which can be described below:

Vegetable levy payers and other industry participants can sign up to receive Veginsights by clicking here.