We have completed a large project for a supplier of inputs and services to a number of stages of fresh food supply chains, including meat protein and fresh fruit& vegetables.

The objectives of the project were:

• To evaluate the size, rates of growth and the future potential trends in fresh food sub-segments (in volume & value terms)
• To map and quantify the channels to market, and the key value chain participants.
• To determine the buying needs/behaviour affecting their products and services.
• To identify the opportunities to capture increased share of relevant markets.

The major steps in this work conducted with a client team within a tight timeframe - inform decision-making processes - included:

• Mapping and assessing the volume and value in nominated categories
• Identifying key food market trends and translating their impact on the market for our client.
• Defining estimated market shares held by our client and apparent opportunities for growth.
• Identifying key influencers of supply chain requirements and their primary needs
• Developing a tool to allow market estimation on a regular interval based on key assumption variation
• Identifying and prioritising growth opportunities across matrix of degree of difficulty and scope to add value

The work has been used as a platform for the direction of market and product development initiatives.